Let's talk about something that can really make or break an online store: user experience, or UX for short.
It's not just about making things look pretty (though that certainly helps). The great UX leads to increased sales, customer satisfaction, and brand loyalty.
If you're running e-commerce businesses and considering to sell on multiple marketplaces, good UX is an important criterion.
In this blog, we're going through the top 10 UX friendly e-commerce marketplaces. If you're considering integrating your business with a marketplace, you'll definitely want to check these out.
Ready to dive in?
Amazon is the world's largest online marketplace, offering a wide range of products across numerous categories. It serves millions of customers globally and has set many standards in e-commerce user experience.
Key UX features
UX strengths |
|
UX weaknesses | Paid ads in search results can be distracting |
Registration documents | Check here |
Integration methods | Amazon MWS, SP-API, third party tools |
Supported platforms | SAP Commerce, Shopify, BigCommerce, Magento, WooCommerce, etc. |
eBay is a popular online marketplace known for its wide range of new and used items. It started as an auction site but now offers many fixed-price products too. eBay connects millions of buyers and sellers worldwide.
Key UX features
UX strengths |
|
UX weaknesses |
|
Registration documents | Check here |
Integration methods | eBay APIs, third-party tools |
Supported platforms | SAP Commerce, Shopify, Magento, WooCommerce, etc. |
Etsy is an online marketplace focused on handmade, vintage, and unique factory-manufactured items. It's popular among artisans, crafters, and shoppers looking for one-of-a-kind products.
Key UX features
UX strengths |
|
UX weaknesses | Mobile app sometimes lacks features available on the website |
Registration documents | Check here |
Integration methods | Etsy APIs, third-party tools |
Supported platforms | SAP Commerce, Shopify, BigCommerce, Magento, WooCommerce, etc. |
Walmart Marketplace is the online extension of the retail giant. It allows third-party sellers to reach Walmart's large customer base, offering a wide range of products.
Key UX features
UX strengths |
|
UX weaknesses |
|
Registration documents | Check here |
Integration methods | Walmart Marketplace APIs, third-party tools |
Supported platforms | Shopify, BigCommerce, ChannelAdvisor, etc. |
Target's online marketplace is an extension of its popular retail stores. It offers a wide range of products, from everyday essentials to trendy fashion and home decor items.
Key UX features
UX strengths |
|
UX weaknesses |
|
Registration documents | Check here |
Integration methods | Target APIs, third-party tools |
Supported platforms | Various e-commerce platforms through CommerceHub |
Shopee is a leading e-commerce platform in Southeast Asia and Taiwan. It offers a wide range of products and is known for its mobile-first approach and social features.
Key UX features
UX strengths |
|
UX weaknesses | Search results sometimes include irrelevant items |
Registration documents | Depend on each country. For example Malaysia check here |
Integration methods | Shopee APIs, third-party tools |
Supported platforms | Various e-commerce platforms through third-party integrators |
Rakuten is a major e-commerce platform originating from Japan, now operating globally. It offers a wide range of products and is known for its cashback and rewards program.
Key UX features
UX strengths |
|
UX weaknesses | Limited customer reviews for some products |
Registration documents | Depend on each country. For example France check here |
Integration methods | Rakuten APIs, third-party tools, local expertise may be needed |
Supported platforms | Limited direct integrations, third-party solutions recommended |
Flipkart is India's leading e-commerce marketplace, offering a wide range of products across various categories. It's known for its customer-centric approach and innovative delivery solutions.
Key UX features
UX strengths |
|
UX weaknesses | Website can feel cluttered during major sale events |
Registration documents | Check here |
Integration methods | Flipkart APIs, third-party tools, local expertise may be needed |
Supported platforms | Limited direct integrations, third-party solutions recommended |
Mercado Lie is the largest e-commerce ecosystem in Latin America. It operates in 18 countries and offers a wide range of products and services, including a payment system and shipping solution.
Key UX features
UX strengths |
|
UX weaknesses | Occasional inconsistencies in cross-border shipping information |
Registration documents | Check here |
Integration methods | Mercado Libre APIs, third-party tools, local expertise may be needed |
Supported platforms | Limited direct integrations, third-party solutions recommended |
JD.com , also known as Jingdong, is one of China's largest e-commerce platforms. It's known for its vast product range, focus on authentic products, and efficient logistics network.
Key UX features
UX strengths |
|
UX weaknesses |
|
Registration documents | Check here |
Integration methods | JD.com APIs, third-party tools, local expertise may be needed |
Supported platforms | Limited direct integrations, third-party solutions recommended |
This table provides a quick overview to help you decide which marketplace might be the best fit for your business.
| Marketplace | Best for | Consider if you're | Not ideal if |
|---|---|---|---|
| Wide reach, diverse product categories | Selling mainstream products, ready for high competition | Selling handmade or unique items |
| Used items, collectibles, unique products | Comfortable with auction-style selling | Need uniform pricing or inventory management |
| Handmade, vintage, craft supplies | An artisan or craft supplier | Selling mass-produced items |
| Reaching value-conscious shoppers | A established brand with competitive pricing | Unable to maintain strict performance metrics |
| Reaching middle to upper-income demographics | Aligned with Target's brand image | Selling lower-end or discount products |
| Reaching Southeast Asian markets | Looking to expand in Asia, mobile-first approach | Not prepared for regional preferences and languages |
| Global reach, especially strong in Japan | Offering cashback or rewards | Unable to manage multiple international storefronts |
| Reaching the Indian market | Ready to navigate India's e-commerce regulations | Not prepared for cash on delivery options |
| Expanding into Latin American markets | Able to handle cross-border transactions | Unable to provide Spanish/Portuguese support |
| Reaching the Chinese market | Ready for China's unique e-commerce landscape | Unable to meet strict authenticity and quality standards |
Though marketplace integration is crucial, you may face lots of challenges with it. We've provided practical tips to ensure a smooth integration on popular platforms like Amazon, eBay, Etsy or Walmart.
At BiPlus, we understand the complexities of marketplace integration and can help you navigate this challenge with ease.
Our expertise:
One of our notable success stories is project with Samsung:
Want to know how we did it? Read Samsung full case study here.
Ready to expand your e-commerce reach?
