Transform Samsung’s global e-commerce capabilities in 30+ marketplace

As a global leader in electronics and home appliances, Samsung continuously seeks to expand its ecommerce presence across international marketplaces. However, integrating the complex array of systems and meeting regulations across 30+ countries posed immense challenges.

BiPlus partnered with Samsung on an ambitious initiative to integrate and optimize their worldwide ecommerce operations using SAP Hybris. Through innovative architecture and agile collaboration, BiPlus delivered a robust, scalable solution tailored to Samsung’s unique requirements.

The Challenge: Optimizing Samsung’s Global Marketplace Presence

Samsung aimed to boost global sales by integrating with major ecommerce marketplaces across Europe, Asia and America. However, this presented formidable hurdles:

• Technically complex integrations with the diverse APIs, platforms and systems of each marketplace.
• Varying regulations and compliance standards across 30+ target countries.
• Massive scalability needs to reliably handle traffic spikes upto millions of concurrent users.

Samsung required an approach that could flexibly address these multifaceted integration challenges. One-size-fits-all solutions would not suffice given the diversity of integration requirements.

BiPlus’ Innovative Hybris-Powered Solution

To address these needs, BiPlus implemented a tailored Hybris-based integration architecture developed through close collaboration with Samsung.

Agile Development Methodology

BiPlus adopted an agile approach with 5 dedicated development teams comprising 30+ expert developers. Instead of a fixed duration project, this was a multi-year engagement with annual contracts to enable continuous enhancements responding to Samsung’s evolving needs.

Regular communication enabled BiPlus to deliver ongoing optimizations based on Samsung’s feedback and changing ecommerce landscape. The agile approach was key to tailoring the solution over time.

Cutting-Edge Technology Stack

The integration leveraged a cutting-edge technology stack including:

• SAP Hybris – the core platform providing robust ecommerce capabilities
• Java – for smooth application development and integration
• Kafka – for real-time data streaming across systems
• Docker & Kubernetes – to containerize and scale microservices
• Flexible Search and React – to optimize shopping experiences

Combined with customized integrations and scalable microservices, this provided a high-performance foundation.

Research-Based Marketplace Integration

BiPlus conducted extensive research into the specifications of each targeted marketplace. This informed the development of custom APIs and integrations optimized specifically for every platform.

Kafka-based streaming enabled real-time data replication across Samsung’s systems and the connected marketplaces globally. This was vital for a cohesive customer experience.

The Business Impact: Transforming Global Operations

By leveraging BiPlus’s tailored solution, Samsung was able to:

• Successfully launch on 34 new international marketplaces across Europe, Asia and the Americas.
• Handle over 1 million concurrent users flawlessly during peak traffic periods.
• Streamline processing of 30,000+ global daily orders – a major sales driver.
• Improve experience for 5,000+ Samsung customer support staff through system-wide visibility.
• Achieve real-time data flow across Samsung systems and third-party marketplaces.
• Expand customer reach and boost global sales through the new marketplaces.

Overall, BiPlus’s innovative Hybris integration enabled Samsung to optimize and transform their global ecommerce operations.

As Cindy Jeon, Senior Professional at Samsung, highlighted:

"BiPlus helped us continually enhance our global e-commerce capabilities across 30+ country markets.”

The project exemplified how aligning business strategy with technology innovation can redefine what’s possible – in this case, unlocking immense new growth opportunities for Samsung worldwide.

Partnering for Success in the Ecommerce Landscape

Samsung’s partnership with BiPlus on this ambitious marketplace integration underscores the benefits of collaborating with specialist solution providers to drive transformation.

The initiative required harnessing best-of-breed technologies like Hybris while also crafting a flexible architecture tailored to Samsung’s needs. BiPlus’s expertise in both areas was instrumental to success.

Long-term, agile engagement models enable optimization over time rather than one-off implementations. As ecommerce continuously evolves, solutions must keep pace.

For companies seeking to optimize global ecommerce initiatives, integrating marketplaces worldwide, and enhancing customer experience, get in touch. BiPlus can help assess your needs and craft targeted solutions to achieve your goals.