Enterprise applications (EA) are software system platforms that are often built to function in a corporate setting such as business or government. Enterprise application software combines computer systems that operate all parts of a company’s operations. They allow collaborative processes and lessen the complexity of major projects.
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EAs range from simple content management systems to bigger management software that automates company activities. Several of the world’s most well-known software businesses, such as IBM and Microsoft, manufacture these products.
Enterprise software is mission-critical for many businesses that rely on it. Any software system failure would be disastrous for their firm.
What are enterprises applications?
Enterprise software is a type of computer application that helps large businesses with a variety of tasks such as data analysis, sales and marketing management, customer care, and so on. These technologies are often designed to service a big number of users while providing great scalability and integration capabilities.
Large companies, governments, merchants, hospitals, and departments such as sales, marketing, customer service, and finance, among others, use this type of software. To manage big data sizes, this type of software demands transdisciplinary methodologies and procedures, which are several solutions on the market supply. For example, a human resources-focused enterprise application system will have multiple HR capabilities that will allow professionals to use a single solution and create data at the same time.
We will take a deep look at the finest enterprise tools for 2023, where we will explore several categories and present a sample tool of each, to simply automate multiple processes and activities and bring value to your business operations.
Why is enterprise software important?
As previously said, sophisticated technologies such as automation, data analytics, collaboration, and many others may assist major enterprises in effectively managing and improving their operations. As we shall see throughout our list of the top tools on the market, there is a vast selection of them available for different tasks and sectors of a business such as finances, IT, HR, marketing, and more, with each having distinct functionality to make enterprises more efficient overall. That being said, regardless of the sector you are attempting to cover, all forms of business software provide a set of essential benefits that we shall examine below.
- Improved organizational efficiency: Enterprise applications aid in the automation of time-consuming processes that would otherwise take personnel hours to execute. This gives the various teams adequate time to focus on more valuable activities, resulting in improved operational efficiency and better business outcomes for less money and effort.
- Improved employee productivity: In a similar vein to the previous point, this form of software makes workers’ job much more efficient and enjoyable by providing a collection of features to facilitate their everyday operations on various levels. Employees’ overall efficiency and production are increased as a result, making it simpler to interact with other teams.
- Improved products and services: Enterprise applications provide firms with the information they need to make educated decisions about product development and management. Being able to obtain all important facts linked to product performance will aid in minimizing any bottlenecks and offering the finest products or services depending on consumer demands.
- Improved customer satisfaction: Clearly, the way a firm operates inside has a direct impact on how customers view it subsequently. ES assists businesses in managing their workflow to keep consumers pleased and back for more. CRM and marketing automation software give a single view of client data to help you learn what works and what doesn’t. Let’s go through everything in further depth below.
Types of enterprise software by business area
- Sales: When it comes to businesses, sales are a complex process with numerous processes and crucial participants. Organizations rely on sales software to automate essential activities, improve team communication, analyze performance through analytics and sales reports, and obtain a 360-degree perspective of all sales operations to keep everything in control and as efficient as possible. CRM tools are frequently used for this purpose, bringing together marketing and sales efforts to improve company outcomes.
- Marketing: In the marketing sector, enterprise applications are widely used to assist discover consumers’ preferences and pain issues, as well as to optimize all touch points to guarantee they remain engaged and happy with the organization. Marketing teams, like sales teams, rely on CRM enterprise systems to segment clients, execute promotional programs, and assess their efficacy in generating leads, performing real-time analytics, and automating social media management, among other things.
- Human Resources: The larger the company, the more difficult it is for the HR department to carry out all employee-related responsibilities and operations smoothly. As a result, executives deploy software to aid in the administration and automation of many HR activities like hiring, payroll, employee training, performance management, HR reporting, and others. The HR technology industry is predicted to increase at an exponential rate in the future years, reaching $39.90 billion by 2029.
- Finances: The finance department, perhaps one of the most crucial departments of a corporation, may also profit immensely from employing this software. For example, to automate tax reports and remain legally compliant, but also for other related duties like budgeting and forecasting, accounting reports, expense monitoring, revenue management, production planning, and any other financial reporting and analytical operations. Because the finance department must be linked to all other company sectors, this software generally allows for simple interaction with other technologies.
- IT: When it comes to large organizations, IT software becomes critical for managing any challenges that the system may offer. Since cyberattacks have become a latent concern in recent years, real-time system monitoring has become crucial. These IT enterprise applications aid in the detection of frequent dangers and concerns, allowing the IT personnel to devote more time to other activities. Later in this post, we’ll look at an example of problem tracking.
- Customer Service: Customers are the most crucial component of every firm, large or small, and keeping them pleased is critical. Big corporations mostly employ software to improve customer service and provide a quick resolution to any issues that may arise. Some systems, for example, provide live chats on their websites or other contact methods, whilst others provide real-time tracking of the number of issues, frequency, and time to ensure that demand is met effectively.
- Supply chain management: Enterprise applications for supply chain management assist firms in streamlining their supply chain from suppliers to customers. These systems frequently feature modules for procurement, inventory and transportation management, shipping, and more. Enabling decision-makers to identify inefficiencies and address them to optimize the overall supply chain process.
The top 22 enterprise software applications on the market
We’ll dig into our enterprise apps list, which includes the most popular solutions on the market, now that we’ve addressed the crucial issue of what is enterprise software and explored the main areas and benefits of utilizing it. We will examine corporate intelligence tools, enterprise CRM software, user feedback software, ERP, online marketing, web analytics, customer service, and a variety of other tools to compile a list of the top 22. Each solution will include a visual illustration as well as a brief discussion of its primary characteristics and intended purpose. After reviewing our list of the most popular enterprise software examples, we hope you have a better understanding of what each of these solutions can achieve for your business and why it is beneficial to include them in your everyday operations and strategic efforts.
1. Business Intelligence (BI)
Business intelligence is the current definition of effective data analysis, management, monitoring, and reporting. BI has several benefits, and software suppliers have disrupted the sector by providing a variety of solutions for organizational requirements. Consider the following industrial case.
Datapine is one of the most popular enterprise applications that provides business intelligence solutions to industries and businesses all around the world. Users can simply connect their data source(s) and explore various enterprise possibilities such as data analysis via drag-and-drop interface or advanced SQL mode, extensive dashboard software, automated reporting, and numerous sharing options, ensuring that the entire organization is always connected. It is rather simple to integrate their solution into your own, so you may utilize datapine as your product and increase their capabilities as your business circumstances need. With a 4.8-star rating on Capterra and 4.6 on G2Crowd, the firm has risen to the status of a solution worth evaluating and using in your enterprise operations. Datapine is available for free for 14 days.
2. Customer Relationship Management (CRM)
Customer relationship management (CRM) is one of the most critical components in every company’s business pipeline, regardless of size. CRM is a vital corporate tool for managing and optimizing interactions while creating relationships with prospects since it searches through customer data to make better sales decisions and track customer activity.
>> Read more: How to integrate CRM into website
Salesforce, often referred to as the industry standard for CRM, provides a cloud solution focused on finding, winning, and retaining customers through a portfolio of products including their sales and service platform, e-commerce solutions, app integrations, and personalized marketing for potential customers. In essence, Salesforce’s customer 360 products include 12 solutions, each of which focuses on a distinct aspect of customer management. This firm has 4.4 ratings on Capterra and 4.3 stars on G2Crowd, making it a solid CRM option for businesses wishing to connect their sales and customer endeavors.
3. Accounting Software
The days of utilizing limitless spreadsheets to track financial transactions are long gone. Current accounting software provides the capabilities and functions required to assist major firms in managing their accounts in a more effective and automated manner. These systems, in addition to critical reporting and analytics tools, aid in the tracking of day-to-day financial operations such as asset, expense, and revenue management, as well as accounts payable and receivable, among other things. Let’s get started with our example for this category.
QUICKBOOKS DESKTOP ENTERPRISE
QuickBooks Desktop Enterprise is a desktop-based finance and accounting management solution in enterprise-level applications list that supports businesses with everything from invoicing to inventory management. It is an all-in-one system that automates pricing, order fulfillment, budgeting, forecasting, and reporting which uses over 200 customized templates for cash flow analysis, item profitability, and more. It supports up to 40 people on a single account and can monitor up to 1 million goods, customers, and workers, making it an excellent choice for bigger businesses. The application also has five industry-specific editions, each with its own set of special features, for retail, nonprofit, contractors, manufacturing and wholesaling, and professional services.
4. Customer & User Feedback
Understanding what your consumers want, using data and analytics to develop a feedback ecosystem that will help you to proactively improve your product, and sharing your results throughout the firm, is an intelligent activity that may lead to a better customer experience. Mopinion is one of these options.
Mopinion, an all-in-one user feedback platform, assists digital organizations in managing all digital touchpoints (web, mobile, and e-mail) associated with understanding client behaviors. Users of the corporate program may develop personalized feedback forms, including visual user feedback with automatic images. Forms that are triggered depending on user behavior, device type, and demographics may provide you with valuable information about your site visitors and their position in your conversion funnel. It also features visualizations via customizable dashboards, as well as the ability to easily input your data using Excel and CSV. Mopinion is a program worth investigating, with ratings of 4.1 stars on Capterra and 4.1 on G2Crowd.
5. Presentations / Content Design
A content design tool would round out our list of corporate software apps. Content design is critical to an entire marketing plan. This is because the pictures, colors, and forms you offer are the identification aspects that your clients will use to identify you. Whether you want to market a product or service or give a presentation to key stakeholders, a professional content design solution may assist you in creating aesthetically appealing material that engagingly communicates your message.
Visme is a content design tool that anybody may use. You may use the tool to build many presentations and fascinating infographics in a dynamic yet straightforward manner, whether you are a skilled designer or an average user with little technical skills. Visme is extremely beneficial for individuals working in education and marketing. Using several chart styles, it may also be utilized to portray complicated information in an intelligible manner. The finest feature of this program is its ease of use. You may establish an account in minutes and begin working on your project right away. This enterprise application software received 4.5 ratings from Capterra reviewers and 4.5 stars from G2Crowd reviewers.
6. Online Payments
Online payment software is critical to the payment processing and fintech industries. With the world more linked than ever before, businesses must protect their payments by selecting solutions that are simple to administer and accessible to merchants and customers worldwide. Let’s look at an example of this type of corporate tool.
Stripe, a worldwide leader in online payments, has changed the industry, and its technology has become a standard in seamless payments, fraud detection, subscription management, and other areas. It’s extremely simple to use and provides regular payments, which some businesses may find handy. Stripe charges a minimal fee for each payment, eliminating the need to invest considerable quantities in various payment systems. It provides many cooperation possibilities with other sites, such as making it simple to integrate Stripe into invoicing software. Stripe received 4.4 stars from G2Crowd reviewers and 4.7 stars from Capterra reviewers, indicating that it is worth checking out to discover all of the features on your own.
7. HR Recruiting
Recruitment is more digitalized than ever before. With the ever-changing human resource needs of screening thousands of candidates and managing all the data gathered along the route, corporate HR software is required to assist in recruiting, connecting, and onboarding new workers.
In addition, iCIMS, one of the cloud-based software providers on the enterprise applications list, offers “seamless candidate journeys, from application to offer to preboard.” This program, an enterprise recruiting platform, provides a variety of automated processes, analytics, and tracking tools to eventually reduce the hiring cycle and improve the whole HR department. They provide a comprehensive suite for candidate relationship management, enhanced messaging, and hiring, as well as a partner ecosystem that allows you to integrate additional recruitment solutions through their marketplace.
8. Payroll Management Software
Payroll administration is perhaps one of the most critical responsibilities of the human resources department. Businesses must assure compliance with tax laws and other financial rules during the payroll process, a task that becomes more difficult as the number of employees increases. With this in mind, business payroll software aids in the management and automation of the payroll process while guaranteeing overall compliance, giving HR personnel more time to focus on other vital responsibilities.
Rippling is a payroll enterprise application software that helps businesses handle their payroll procedures more effectively by utilizing advanced automation capabilities. It is inexpensive and can be integrated with any other tool you may want throughout the payroll process, which they say takes only 90 seconds to complete. Nevertheless, what distinguishes Rippling from other major companies in the HR sector is its worldwide payroll capabilities, which allow it to pay any employee anywhere in the globe in minutes. Another distinguishing characteristic of this system is its automated compliance capabilities, such as automatic tax filing with all types of legal papers, including rules and regulations governing employee remuneration and taxes.
9. Instant Messaging
In our digital age, team communication in the form of instant messaging has become a normal practice in businesses. Although instant messaging originated in the private sector (ISQ, MSN Messenger, Whatsapp, and so on), current enterprise messengers provide several benefits for corporate communication and can generally be readily incorporated into existing operating software. These, among other things, give accurate documentation, enable rapid replies, and enable topic- or project-specific group conversations, all of which contribute to increased productivity and better business choices.
Businesses utilize Slack worldwide, and this enterprise application software has a consistent rating of 4.7 stars on Capterra and a strong 4.5 in G2Crowd. This workplace software allows for cooperation in communication, interaction with many other tools and files, and the organization of communications into direct and clear channels. There are many subscription levels available, allowing your company to expand Slack depending on varied business demands while enabling effective and time-saving cooperation. Their built-in security and compliance ensure that businesses have access to 11 different enterprise-level security features, and the ability to connect with other platforms such as Salesforce, Zendesk, OneDrive, or Google Drive, among others, ensures that teams have access to multiple tools from a single location.
10. Online Marketing
Marketing has evolved in so many different areas that organizations would be unable to handle all of the data points and establish successful plans without the use of software. The correct corporate marketing software allows customers to take full control of their data, track, monitor, evaluate, and evolve promotional activities in areas like web analytics, content marketing, advertising, and social media, among others.
Moz is designed to combine all SEO and inbound data under one roof, whether your organization needs keyword tracking, monitoring, or link analytics. Its corporate application software handles all of your enterprise SEO and inbound activities, with capabilities such as site audits, rank tracking, backlink analysis, and keyword research. Its corporate system conveniently manages web data for hundreds of locations, including listings, ratings, and shop locators. Furthermore, they provide free instructional materials that will help you scale any project and assure your website’s rank.
11. Marketing Automation
Marketing automation software enables marketing teams to obtain the best potential outcomes with the least work by automating various activities such as cross-channel tracking and visitor behavior analysis. They enable contact with prospects, customers, and partners in accessible channels, increasing reach and, ultimately, customer value. As an example, consider this corporate software program in the enterprise applications list.
Sendinblue is a comprehensive digital software solution that combines multiple marketing and sales capabilities into a single platform. Marketing automation services enable businesses to give customized information to each prospect or client. This is accomplished by developing specific rules and situations that trigger the automatic and tailored sending of e-mails or SMS. In addition to several commercial packages, Sendinblue provides a free software version with restricted functionality. Users score the app favorably across the board, with 4.6 stars on Capterra and 4.5 stars on G2Crowd.
12. Video Conference
Online conferences and events, such as webinars, have been a crucial part of daily corporate life in recent years, particularly since COVID-19, when digital communication was greatly improved. Efficient remote communication is essential for these types of events, and the correct software that can manage huge numbers of participants is required. Numerous features are required to offer participants the greatest possible experience during online events, which are not inferior to traditional offline events in any manner.
GoToWebinar is a well-known corporate software solution for online events. It includes several capabilities that enable users to build a smooth online environment and host fantastic remote events. According to the firm, this service is used by over 50,000 clients globally, and it organizes about 3 million webinars every year. GoToWebinar offers a comprehensive solution for producing and administering online events, including a video library and interactive elements like polls and Q&A, allowing people to engage in the same way they would at an in-person event. Event management is simple to include in an existing marketing automation or CRM solution.
13. Content Management System (CMS)
Creating an intelligible website with a range of digital materials such as text, photographs, videos, and parts where consumers may engage with the information is a crucial component of any type of company’s effective marketing plan. Content management systems (CMS) are often used to develop, publish, and manage material to distribute it in the best way possible. When selecting the correct CMS, you must first analyze your demands and then evaluate the different options on the market to discover the one that completely meets your expectations. This is a significant step since the content management system market is diverse, with free open-source platforms as well as more expensive but comprehensive commercial products.
WordPress is a free and open-source content enterprise application system that powers more than 40% of all websites globally. It is based on PHP and MySQL and is quite simple to set up and operate. There are thousands of free and commercial plugins available to personalize the CMS in areas like design, data collecting, interactivity, and many more. Although WordPress is a comprehensive tool that simplifies website construction for many organizations, it has certain drawbacks when compared to far more expensive commercial CMS alternatives. As a result, it is not necessarily suggested for extremely large enterprises with specific needs, but it is excellent business software for small firms. This advice is reinforced by the excellent reviews on Capterra (4.6 stars) and G2Crowd (4.4 stars).
14. Project Management (PM)
Enterprise project management software is ideal for teams who want to finish projects on time and within budget. If project alignment is required, agile management is prioritized, or just improved communication, various corporate software program examples provide numerous project management elements critical to delivering the best potential outcomes.
Monday, one of the project management solutions that focuses on visual representation, assists business teams in managing processes, daily tasks, and projects with customizable boards that depict everyone’s workload and timeframe. Monday is a major participant in the market due to its visual approach to teamwork, use of dashboards and charts to aggregate all aspects of the project, and ease of assessing outcomes. Connectivity with other applications such as Slack, Zendesk, Mailchimp, Hubspot, and more than 50 others allows businesses to consolidate data in one location.
15. Web Analytics
Web analytics are essential components of many types of corporate software. A website is a vital tool in today’s digital landscape, and businesses would be almost invisible without one. But, to properly maximize a company’s presence, all of that website data must be examined, which is why web analytics software and tools like Google Analytics are more important than ever.
Google Analytics, one of the most prominent enterprise applications on the market, allows you to track all digital statistics that your online marketing efforts are focused on, whether paid, organic, social, or referral, among others. Many simple and sophisticated capabilities will let you understand where your traffic is coming from, manage your lead generation processes, and check the demographic data required to enhance and exceed your company’s digital metrics across search engines. This tool is not just intended for small enterprises, but it is also one of the business software programs that organizations should not overlook.
16. Enterprise Resource Planning (ERP)
ERP software helps organizations to combine all management components of inventory management, accounting, CRM, human resources, advertising, and more to exchange information through a single database that allows users to access data from multiple business units as well as their own.
Sage ERP is a cloud-based system comprised of three main products: Sage 100cloud, Sage 300cloud, and Sage X3. Each organization may handle all parts of its business by applying its solution, including finance, supply chain, production management, and sales. Its objective is to provide a flexible solution for firms who want to expand and manage their data from a single commercial enterprise software solution. They also provide a marketplace where you may link with other enterprise applications and further extend your ERP system.
17. ORDER MANAGEMENT SOFTWARE (OMS)
Order management software, also known as OMS, are systems that help organizations track, process, and manage all parts of order fulfillment, including order acceptance, payment processing, shipping choices, and delivery tracking, among other critical stages. These systems frequently feature or can be readily coupled with inventory management functions to quickly unify the whole supply chain process and efficiently handle orders. Let’s have a look at our sample for this category.
Brightpearl is an excellent OMS solution for large corporations that offer their products or services via many channels and want all of their operations to be consolidated and structured on a single interface. The solution may be integrated with major eCommerce platforms such as Amazon, Magento, and Shopify for online sales or with a Point of Sales (PoS) system for physical sales. The solution includes automated ordering, fulfillment, shipping, and invoicing workflows, as well as analytics and reporting to analyze the effectiveness of each sales channel based on key parameters like order value and revenue. Brightpearl users have given the site four stars on Capterra and G2Crowd.
18. Customer Service
Closely related to CRM, robust customer service (CS) software will provide a wide range of options for properly managing client data and providing the best possible customer experience. To stay up with the ever-changing client expectations and needs, businesses must implement a robust CS solution.
Zendesk is an enterprise application system that offers customizable tools for support procedures and workflow setup in a single location to assist organizations in managing a globally distributed customer service staff. They provide a platform for seamless dialogues and support systems by delivering omnichannel support solutions for e-mail, chat, phone, or self-service. This is a good illustration of what corporate technology can provide by managing customer assistance regardless of the team’s location. Zendesk products and platforms promise improved customer experience and, ultimately, profit, with three core plans beginning at 5€ per agent.
19. Issue Tracking
Continuing with our corporate software examples, we now have problem-tracking systems. Software development teams must have a thorough understanding of the development process as well as any issues and their status. Issue tracking and bug reporting software assists them in monitoring, logging, and locating any defects that require attention, as well as providing a platform that allows team leaders to allocate the issue to the person responsible for resolving it. As a result, teams can quickly prioritize and communicate more efficiently, and any possible software concerns may be handled right away.
Jira is one of our examples of corporate software that, in terms of functionality, are quite simple to use, which is why it is so popular among the IT community. Teams may quickly design bespoke boards based on their needs as well as diverse views such as developers, CTOs, trackers, and so on. Jira allows you to connect with other development tools like GitHub and Bitbucket, as well as examine whose code is underlying the issue, among many other useful IT capabilities.
Survey software is used by businesses to support any component that links them with an audience, whether it be clients, consumers, or business partners. Surveys can give information for marketing initiatives, help desks, employee satisfaction levels, and general input on particular company concerns. SurveyMonkey leads the pack, as seen by its 4.6 Capterra rating and 4.4 in G2Crowd.
SurveyMonkey claims to be trusted by 98% of Fortune 500 businesses and is one of the most popular enterprise applications on the market among several sorts of corporate application software. It provides a centralized admin dashboard and audit logs for controlling and tracking user activity, as well as simple setup and enterprise-level security. You can also link your survey data with over 80 other programs, like Salesforce, Marketo, and Oracle Marketing Cloud.
Brainstorming, creativity, and idea generation frequently bring workers from different departments together. Feedback, comments, voting systems, and data collection from workers, key stakeholders, and external partners are powered by technology that enables ongoing development while maintaining openness – databases can be viewed by everyone in the firm. IdeaScale is one of the most popular applications, with ratings of 4.6 on Capterra and G2Crowd.
This enterprise application system software may be used for employee engagement by allowing teams to ask critical questions in a centralized location. It’s especially valuable for businesses with dispersed and large staff, where communication might be challenging. Engaging the public is another element that makes this approach ideal for investigating undiscovered ideas that might provide invaluable value. IdeaScale, which focuses on gathering ideas and offering a voting platform, also supports other forms of innovation, such as process automation, team development, concept collaboration, and many more.
22. Cloud computing platforms
Cloud services are utilized by businesses that require a lot of processing capacity and are looking for ways to avoid constructing their own IT infrastructure, which is normally rather expensive. Several of our corporate application examples use the cloud as a way to access your data online, regardless of location or time. Amazon Web Service (AWS) is one of the most popular cloud platforms in the world, with an average rating of 4.6 stars for various products on Capterra and 4.4 on G2Crowd putting this solution at the top of the list when it comes to selecting a cloud platform.
AMAZON WEB SERVICES
AWS provides a diverse set of cloud computing platforms, including data storage, compute-on-demand services, and networking. Amazon provides its services to businesses throughout the world, with a 35% market share. Subscribers can use virtual hardware configurations (CPUs, GPUs for processing, SSDs for storage, and RAM for memory), operating systems, and software like CRM.
We have defined enterprise applications, demonstrated the benefits they can offer to your firm, and provided a complete list of enterprise apps that can assist your company in integrating teams across your corporation. Each solution provides unique benefits, and like with any business, you may wish to select only one or a few. Of course, there are additional aspects of contemporary corporate software applications that we have not covered here. There is also a large choice of suppliers for each location, and we selected one example for each based on above-average reviews on Capterra and G2crowd. As a result, this list does not claim to be exhaustive. Rather, it is intended to act as motivation.