How we redefined eMoney digital wallet and marked a significant growth

eMoney is a subsidiary of Metfone, the leading telecommunications company in Cambodia, that offers e-wallet services. Since its launch in 2015, eMoney has grown to become one of the largest e-wallet platforms in this country.

However, after years of operation, eMoney hit a roadblock. A shortage of experienced developers and an outdated app interface caused struggles to keep up with user demands. The company released new features slowly, and bugs became increasingly common – putting eMoney's competitive edge at risk.

To address these issues, BiPlus partnered with eMoney to redefine its digital wallet, by enhancing the user experience and driving business growth to stay ahead of the curve.

Key roadblocks to upgrading eMoney app

In the highly competitive fintech industry, continuous improvement of product quality is crucial to maintain a competitive advantage and drive business development. However, eMoney faced several roadblocks in upgrading their app, including:

• The eMoney app had an outdated, non-responsive interface, providing a poor user experience.

• Building and launching new app features or upgrades was a slow, error-prone process, limiting the range of services available.

• The app's service offerings were limited and couldn't meet users' growing needs, which affected their competitiveness.

• eMoney lacked sufficient experienced staff on their product development and operations teams to support new business goals.

• With the backend team in Cambodia and mobile team in Vietnam, remote collaboration caused communication and coordination challenges.

These challenges highlighted the need for strategic solutions to overcome these obstacles and drive eMoney in the competitive fintech landscape.

Our comprehensive solutions to revamping eMoney app

We leveraged our deep expertise in fintech and mobile app development to partner with eMoney and drive groundbreaking changes. Our focus was enhancing the user interface, expanding features, and improving operational efficiency. Here are our solutions to effectively tackle challenges above.

• Our professional UX/UI team redesigned the interface to be modern, clean, and user-friendly.

• Our project managers carefully planned and closely managed schedules so all teams could coordinate smoothly to deploy new features on time.

• We provided diverse new services like integrating bank transfers, bus ticket purchases, QR code payments, and mini games to boost user engagement.

• About eMoney's staffing shortage, we assembled a team of 10 experts covering all roles - app/system development, interface design, testing, analysis, and project management.

• BiPlus team and eMoney team all followed Agile methodology to ensure seamless delivery, smooth communication, and timely alignment.

Understanding and close collaboration were key for us to successfully manage teams in different countries

At the start, our team went directly to eMoney's headquarters in Cambodia. We clarified the current situation and trained eMoney's staff for effective cooperation.

Next, we and eMoney built an effective coordination process focused on teamwork, open communication, continuous improvement, and regular progress updates.

During development, BiPlus and eMoney constantly communicated with each other. We clarified issues, proposed technical solutions, and refined the interface design. Our team also worked directly with eMoney's partners to understand operations and speed up integration for services like MB Bank and Bakong Cambodia.

After launching the first app version, we continued coordinating with eMoney to upgrade the app and develop new features to meet the needs of their agents as well as end users.

The great results from the upgraded eMoney app

With the continuous efforts of the whole team, in 3 months we successfully launched the improved version of the eMoney app and achieved impressive results:

• The number of deployed features increased nearly 5 times - from 25 features in 2021 to 120 in 2023.

• Revenue in 2023 grew by 20% compared to 2022 thanks to quickly rolled out payment service features.

• The mobile app's user interface received a modern, user-friendly redesign and earned a 4.2-star rating on both App Store and Play Store.

• Beyond product achievements, we helped upskill eMoney's development and operation teams, building optimized workflows for now and the future.

Some standout features released:

• Linking bank accounts to deposit money directly.
• Integrated eMoney payments for PassApp ride-hailing.
• Added eMoney as a payment option for gaming services.
• Pay/transfer via Cambodia's standard QR code.
• Agent evaluation and ranking system.
• Direct eMoney installation on seller POS devices.
• Issuing customer invoices on demand.

Gain a competitive edge with an experienced fintech partner

For companies in the fast-paced fintech space, having an experienced technology partner is crucial to stay ahead of the curve. From UX/UI redesigns to expand your user base, to integrating new payment services rapidly, and implementing processes for efficient product delivery - Our full-suite capabilities keep you competitive.

If you're looking to launch a mobile wallet, upgrade your fintech app, or accelerate digital innovation within your organization, don't hesitate to contact us!